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    Economic development strategy follow-up – Business development and employment services based on data and artificial intelligence

    With its resilient services, the city region responds to the different situations of companies and supports the recovery and development of business activities. Rapid and simultaneous changes in the operating environment require the ability to respond to challenges with services that anticipate service needs and are correctly targeted. This can be achieved by developing services and customer relationship processes based on data and artificial intelligence. Services will be targeted at business renewal, innovation activities, financing, raising the internationalisation rate and export development. In addition, the geopolitical situation further highlights the challenges of the shortage of professionals and attracting international talent. The big changes in the municipal sector caused by the introduction of the wellbeing services counties and the reform of TE services increase the need to emphasise the role and effectiveness of economic development services. These will be promoted by developing services and customer relationship processes based on data and artificial intelligence. Services will be targeted at business renewal, innovation activities, financing, raising the internationalisation rate, financing (also for promoting the sustainable financing classification system in companies) and export development.

    1. Finland’s Sustainable Growth Programme aims to increase the employment rate and level of skills.
    2. In its strategy, the City of Tampere aims to be a future pioneer by investing in education, attracting international experts and creating a capital for multi-location work.
    3. The shortage of professionals remains a challenge. The geopolitical situation also makes it more difficult to attract international experts and investments.
    4. The changing roles and diminishing budgets of municipalities as a result of the establishment of the wellbeing services county highlight the need for effective and efficient economic development services based on data and artificial intelligence.
    5. The importance of resilience and multi-professional, cross-organisational cooperation models is emphasised by the rapid changes in the operating environment.
    6. In a time of crises, the city region aims to understand the different situations of companies and provide services to support the development and growth of business activities. Knowledge-based management and prediction ability are emphasised.

    1. Responding the need for experts through various international and national measures. Development of the region as a home for future experts and closer cooperation between universities and companies.
    2. Developing knowledge-based management practices and proactively identifying customers’ service needs.
    3. Targeting services to support the green transition and raising the digitalisation rate, and enabling growth by supporting business renewal.
    4. Improving the city region’s ability to attract and retain talent as well as its accessibility (e.g. plots, public transport within the city region, international connections, image, language).
    5. Developing business and employment services by means of AI-based digital solutions.
    6. Developing resilience to change, working together to improve prediction ability.

    What has been said about the theme

    The shortage of professionals has been highlighted in a new way. Ensuring and anticipating that we have the right kind of expertise in this region. Not only in terms of volume, but also in terms of the sectors, whether there are enough experts there. We need flexible continuing training models to ensure that the industry remains competitive.

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