The Good Guys Kombucha is a kombucha brewery in Pirkkala, Finland. The company’s mission is to offer better alternatives among the beverage selection at shops.
When global COVID-19 crisis needs all hands on deck, companies in the Tampere Region in Finland do not hesitate to act. The demand for face masks is a prime example: the businesses are providing various solutions to growing demand. In uncertain times, the local expertise and trusted business networks have shown their true value.
In exceptional times or in the state of emergency, the importance of communication is emphasized, regardless of the industry. There is no one right way to communicate during exceptional times / the state of emergency, but Jarkko Caven, the CEO of Markkinointitoimisto Bermuda Oy, provides a few points to support communication.