̶The most interesting city of events and experiences in Northern Europe, known for its courage and sustainable growth.”
The Tampere region’s tourism vision boldly looks forward to 2025. The region offers visitors breath-taking destinations and services. Travellers enter the area and hope that the services of interest to them will be easy to reach. Tourists — or tourist euros — know no municipal borders. There must also be no limits to cooperation and development in tourism.
Our growing region and environment are changing rapidly. People move around more and share different views and experiences with each other. The constant change in our built environment enables and supports the emergence of a diverse urban culture. New functions and the mixing of functions create a layered, multifaceted and multicultural life.
The competitiveness of our region and tourism companies requires sustainable growth and opportunities to create new business and develop existing business. Growth means better sales and market share, increased value and size, the creation of networks and the development and sharing of know-how. New international markets are an integral part of growth.
Courage and reform are essential for growth. Sustainable growth takes into account the economic, socio-cultural and ecological effects while protecting and, at the same time, building development opportunities for the future. Responsible behaviour is an increasingly important factor for customers.