Competitive tourism ecosystem
Ecosystems can be described as networks of interdependence between partner enterprises, entrepreneurs, research, public administration and third-sector actors. Ecosystems are aimed at, for example, increasing the emergence of new innovations and knowledge. Cost-effectiveness is also an important driving value of ecosystem thinking. Ecosystem members share a common goal and seek to trade with each other to achieve it. By sharing information and services with partner companies, an individual company’s investment in such activities may be smaller than it would be without cooperation between partner companies. The common goal also reduces the risk to a single company.
The development of a competitive ecosystem and the strengthening of networks are critical success factors of an attractive region. They enable the creation of new products and services, the growth of business and the strengthening of the competitive position as a result of cooperation and development in parallel.
The amount of information in tourism has increased significantly as a result of digital transformation. Numerous studies, statistics, target market data and diverse other data available from different sources enable success and growth in the tourism and event markets. Combining and utilising different information helps make the right decisions and choices in the target market.
The environment and objectives for sustainable business and growth must be defined while taking into account economic, social, environmental and cultural sustainability and security. Long-term planning and ensuring continuity are essential to building an operating environment that supports sustainable growth. Knowledge, foresight and the identification and preservation of attraction factors are key to this.