Growing individuality: Individual freedom and the opportunity for self-expression are increasingly important. People want to emphasise their personality and are constantly looking for new opportunities for it through products and services. The trend of growing individuality is also reinforced by the increased choice of products and services and by the expanding possibilities for individually customised solutions. Increasing individuality in tourism means, among other things, decreasing popularity of traditional group trips. In addition to millennials, individuality is also valued by, for example, Asian tourists, whose numbers and economic impact are constantly increasing. The number of Chinese tourists in particular continues to grow strongly worldwide.
Environmental awareness and climate change: The concern about climate change has reached almost everyone, and environmentally conscious choices are increasingly important. Climate change will create an even greater need for year-round activity services. Local tourism is also growing. In addition, emissions can be reduced by increasing the length of stay of tourists at one site. In tourism, this is reflected in, for example, the growing popularity of sustainable tourism.
Sustainable tourism: According to the World Tourism Organization, sustainable tourism refers to tourism that takes full account of its current and future economic, social and environmental impacts. Sustainable tourism addresses the needs of tourists, the tourism industry, the environment and the local community alike. Sustainable tourism can be analysed through three aspects. Sustainable tourism…
- optimises the use of environmental resources, which are a key part of tourism development, maintains essentialecological processes, helps conserve natural heritage and biodiversity and minimises the negative environmental impacts of tourism.
- respects the socio-cultural authenticity of host communities, preserves the built, living cultural heritage and traditional values and promotes intercultural understanding and tolerance.
- ensures viable long-term economic activities that offer benefits for all stakeholders, including stable employment conditions and livelihoods. In addition, sustainable tourism contributes to the well-being of the local community and reduces economic inequality.
The three dimensions of sustainable development must be balanced in order to ensure long-term sustainability.