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    Esports & football combined – Finnish event format Football Triathlon heading to international markets


    HILLA Entertainment  develops, produces and licenses fun sports event formats that combine traditional sports and eSports. The company was founded in Tampere in 2017 and it's main product is Football Triathlon World Championships event format. Football Triathlon tournament combines traditional football and eSports around the most popular sport in the world. Teams compete against each other in traditional football, table football and virtual football.

    football triathlon


    HILLA Entertainment is one of the five Finnish companies that were chosen to Nordic Brand Licensing Marketing's booth in Brand Licensing Europe. BLE is the  biggest licensing market in Europe and it will be held in October 9-11th. These Finnish companies will also get an opportunity to pitch in Embassy of Finland, London. HILLA Entertainment will promote it's Football Triathlon event format and has already successfully booked meetings with well-known football clubs. Before London HILLA Entertainment's CEO, Robert Niva, will first visit one of the world's leading football business events, World Football Summit, in Madrid.

    RobertNiva yrityskiihdytttämö Macceleratorissa
    Robert Niva, the CEO of Hilla Entertainment Oy at Maccelerator.


    "The original idea was born from the love of the sport and from our own hobbies - we arranged the first test tournament in 2011. I spent an Erasmus exchange in Barcelona, Spain and during that time the idea of a bigger concept started to arise. Nowadays our annual tournament is sold out in a few hours and the teams come from all corners of our country. We want to create a global phenomenon that can bring joy to all football lovers around the world. It has also been very exciting to see how much enthusiasm the concept has created in startup events like Slush and Arctic15 where we have participated during the last months", says Robert Niva, the CEO of HILLA Entertainment Oy.

    football triathlon 2

    The potential is there - football is the king of sports with 3,5 billion people involved with it every day. Esports is also becoming bigger and bigger with over 300 million followers globally in the year 2017. As an example: FIFA 18 sold over 10 million copies in eight weeks following the game’s release.

    Football Triathlon is entering international markets with a licensing model, which allows agile international growth. In Football Triathlon´s licensing model a local organiser acquires a license and receives rights, detailed instructions and tools to arrange a Football Triathlon tournament. The official national champions go directly to the Football Triathlon World Championships 2019 final to compete for the highest title in the city of Tampere, Finland.

    Watch the video of Football Triathlon tournament:

    Robert Niva
    CEO, HILLA Entertainment Oy
    tel. +358 40 739 2770

    Electronic press kit with pictures:
    Google Drive folder

    HILLA Entertainment Oy
    HILLA Entertainment develops, produces and licenses fun sport entertainment formats with a global growth potential. HILLA Entertainment got selected into Maccelerator 2018 accelerator program and focuses in the internationalization of Football Triathlon. More information at: and

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