To provide background for the vision workshop in May, an online survey was prepared, focusing on the strengths and weaknesses, vision, areas of concern, strategic objectives and roles of business operators in the city region. The survey was carried out in April and May 2019. Requests to take the survey were sent out with the invitation to the vision workshop. In total, 64 respondents took the survey before 24 May. The results were analysed using frequency distribution, and open answers were compiled and analysed through content analysis. The online survey results were used as material for the vision workshop.
Alongside the empirical work phases, the Sente research team of Tampere University conducted current situation analysis and retrospective impact evaluation.
The first vision workshop was held on 28 May with 94 participants. Background was provided for the workshop with introductions and panel discussions (see Figure 15). The vision and objective concepts defined during earlier work stages were voted on in the workshop, and their content was discussed in small groups. The materials, list of participants and voting results of the workshop were put together to serve as materials for strategy work.
In June, an external management team comprised of the business development directors of Business Tampere’s shareholder municipalities discussed the results of the strategy process and success factors critical to achieving the vision and objectives at a separate strategy day event. The critical success factors were used to formulate focal points.
Also in June, Business Tampere’s staff day reviewed results of the strategy process (interviews, survey, vision workshop, work of the external management team) and collected the staff’s views regarding the vision and strategic objectives. The principles for achieving the vision, among other things, were discussed at the summer and autumn staff days. (see Figure 16).