Tampere Sauna Capital: from sauna experience to business - Business Tampere
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    Tampere Sauna Capital: from sauna experience to business

    Wellness grows in importance and international customers want to invest in authentic, high-quality solutions also in saunas. What better country to respond to the increased demand than Finland?

    The Finnish sauna offers huge business opportunities, and its international export potential is growing strongly with the rise of wellness trends. Business Tampere and Visit Tampere are cooperating with Sauna from Finland to activate companies in the Tampere region to innovate new sauna experience products and take advantage of export opportunities in the sector.

    Tampere is the world’s sauna capital; there are more than 50 public saunas in the Tampere region. The comprehensive and high-quality Finnish sauna experience is particularly in demand in the domestic tourism market, and its international export potential is enormous. The global wellness market is worth approximately EUR 4.6 trillion.

    As wellness grows in importance, international customers want to invest in authentic, high-quality solutions also in saunas. What better country to respond to the increased demand than Finland? The scientifically researched health benefits of the Finnish sauna further increase the attractiveness of the authentic Finnish sauna experience.

    In addition to authenticity, people worldwide want sauna experiences that are:

    • productised: everything needed for the sauna experience in one package,
    • responsible and clean: reduction of the carbon footprint of sauna construction and sauna, solutions for cleaning the sauna area,
    • accessible,
    • remotely controlled,
    • personalised and customised services, such as hotel and spa sauna experiences,
    • measurable: technology that would enable, among other things, heart rate and blood pressure to be monitored during the sauna and give feedback on the body’s recovery.

    Does your company already have a solution eg. for these needs? Or are you looking for a provider or a  partner in Finland, who could fulfill such needs?

    Find the Finnish saunas, sauna products and partners via the sauna experience network

    Business Tampere and Visit Tampere are cooperating strategically with Sauna from Finland, the Finnish sauna expert association and business network.

    Sauna from Finland help businesses and individuals to create an authentic Finnish sauna experience and find the Finnish saunas and sauna products to use or retail. Help and support is available for service providers, retailers and home sauna builders.

    Sauna from Finland has supported Finnish companies in the Finnish and international sauna experience market for more than 10 years. The network of 200 member companies represents more than 17 different industries. The business network has everything one needs to build a Finnish sauna experience, whether it is a modern city sauna or a traditional smoke sauna with lake views. In addition to traditional sauna and stove manufacturers, the member companies include producers of cosmetics, textiles, lighting, tourism services, technology and food products.

    Finns are experts in the Finnish sauna, contact us!

    • If you are interested in the Finnish Sauna or the sauna business network, please contact Sauna from Finland.
    • Business Tampere provides a smooth start for companies relocating to Tampere Region. Learn more about the investment opportunities in the Tampere Region in Finland.
    • Tampere is the world’s sauna capital; there are more than 50 public saunas in the Tampere region.  The regional sauna offering can be accessed on Visit Tampere’s website.
      Follow also: #SaunaCapital.
    Jouni Myllymäki

    Senior business advisor, industry

    +358 50 434 5820

    Mari Saloniemi

    Account Manager, Visit Tampere

    +358 50 594 5951

    Carita Harju

    Executive Director, Sauna from Finland ry

    +358 40 566 2481

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