Gateway to Latin America: Market Trends and Business Opportunities

Latin America remains one of the most vibrant and rapidly evolving regions for international business—with Brazil, Mexico, Peru, Colombia, and Chile offering exciting opportunities for Finnish companies and startups ready to grow globally.

Join us for an exclusive morning session where leading diplomats, business experts, and Finnish market facilitators will share key insights on market trends, sector-specific opportunities, and practical tips for succeeding in these dynamic economies. This is your chance to connect directly with representatives from Finnish diplomatic missions and Business Finland offices in the region and gain a deeper understanding of how to approach these promising markets.

Brazil
Brazil, the largest economy in Latin America, is a global leader in agriculture, producing soybeans, coffee, beef, and sugar at scale. It has a well-developed manufacturing base and a growing renewable energy sector, with hydropower, biofuels, and wind energy playing key roles. Brazil is rich in mineral resources, including iron ore and gold, and is expanding its technology and innovation ecosystem. It is the EU’s main trading partner in Latin America and a founding member of Mercosur, benefiting from a wide network of trade agreements.

Chile

Chile, the first South American OECD member, leads in copper and lithium production and is advancing in green hydrogen thanks to top-tier solar and wind resources. Its forestry industry is globally recognized for sustainability. Chile has the world’s widest network of Free Trade Agreements and is the EU’s second-largest trading partner in Latin America.

Peru

Peru is a stable, open economy and a top global producer of copper and silver. It seeks sustainable mining, energy efficiency, and digital public services. Finnish solutions in circular economy, digitalization, and education align well with Peru’s modernization efforts.

Colombia

Colombia, the fourth-largest economy in Latin America, is a reform-driven market with strong regional connectivity. Key focus areas include green energy, digitalization, urban sustainability, circular economy, education, and agri-tech—offering broad partnership potential.

Mexico

Mexico, the 15th-largest global economy, is a major industrial hub with 130 million people and strong North-South trade links. Key sectors include automotive, aerospace, electronics, and semiconductors. The new government aims to boost international business, creating opportunities in energy, e-mobility, chemicals, and digital solutions.

Whether you’re export-ready or exploring new markets, this event will equip you with the tools, contacts, and confidence to take the next big step into Latin America.

Agenda
09:30 Registration and coffee
10:00 Opening speech(es)
10:15 Market and Business Opportunities in Latin America

• Brazil
• Mexico
• Peru & Colombia
• Chile

11:00 Networking with optional one-on-one meetings
11:30 Event concludes

Valued Speakers and Delegates

• Ambassador Ari Mäki, Finland´s Ambassador to Mexico
• Mikko Salonen, Senior Advisor Business Finland Mexico
• Patricia Ceja, Senior Advisor Business Finland Mexico
• Ambassador Johanna Kotkajärvi, Finland’s Ambassador to Chile
• Piia Nummela, Senior Advisor Business Finland Chile
• Tomás Pacheco, Senior Advisor Business Finland Chile
• Roberto Requejo, Senior Advisor Business Finland Peru
• Nicolás Vassallo, Senior Advisor Business Finland Peru
• Rafael Murgi, Coordinator, Trade and Economic Affairs at the Consulate of Finland in São Paulo, Brazil
• Rafael Martins E Assis, Coordinator, Trade and Economic Affairs at the Embassy of Finland in Brasília, Brazil

Take advantage of this unique opportunity to get up-to-date market insights, meet key experts, and build your network for Latin America expansion!