Original description of the event: Film Tampere presents the first XYZ Masterclass of 2026! This masterclass will focus on marketing strategies and tools used to reach audiences in a competitive environment with more short-form content, video games, and a wide variety of other media formats. Besides the traditional marketing tools such as posters and trailers, what kinds of alternative strategies, platforms and assets most successfully lead to ticket purchases and streams? The masterclass is open and free of charge to all film and TV professionals and students. The event will be held on Teams. NOTE: unlike before, this Masterclass will not be recorded and can only be seen live. The panelists for this Masterclass are Kai Gayoso, Managing Partner and co-Head of digital from Range Media Partners, Matt Landers from Sumerian Pictures, and Kevin Fitzgerald, SVP of Media Strategy & Planning from AMC Networks. Hosted by Fanny Heinonen, Program director of Film Tampere and moderated by Aram Tertzakian, co-founder and producer of XYZ Films. Welcome! This event has already been organised. You can find the event materials on this archive page.