A study on image conducted in January shows that Business Tampere is still seen as a reliable, reputable, credible, and professional business development company. More than half of the survey respondents believe that Business Tampere’s services have significantly contributed to the achievement of their organization’s goals. Among those surveyed by Taloustutkimus, 95 percent fully or partially agree with the statement: “I have a positive overall impression of Business Tampere” (91% in 2024, 92% in 2023). The most popular services are networks and ecosystems (89%) as well as growth services (78%). Usage has particularly increased in internationalization services (+8 percentage points) and information services (+11 percentage points). Overall satisfaction with Business Tampere’s services remains extremely high: 99% of respondents are at least satisfied, although the proportion of those who are completely satisfied has decreased by 5 percentage points compared to the previous year. In addition, 98% find the services very or fairly smooth, and a majority (54% in 2024, 51% previously) believe that the services have significantly impacted the achievement of their organization’s goals. Impressive NPS Figure Business Tampere’s Net Promoter Score (NPS) has risen to an excellent level: the overall score reached 59, with companies scoring 59, stakeholders 52, and owners as high as 82. Previous figures were 56 in 2024 and 55 in 2023, indicating positive development. The study’s results confirm Business Tampere’s strong image and role as a business company while providing clear insights into service usage and their impact on the success of organizations. The Study as a Development Tool Taloustutkimus Oy has conducted a similar study on behalf of Business Tampere for the third consecutive year. The purpose of the study is to help Business Tampere measure its own operations and provide data to support the company’s influence efforts. The survey was carried out from January 3 to January 29, 2025, via telephone interviews (CATI) at Taloustutkimus’ telephone interview center. The survey targeted Business Tampere’s corporate clients, owner clients, and stakeholders, with the contact registers provided by Business Tampere. The total number of respondents was 153. Among them, 92 were representatives of companies, 47 were stakeholders, and 14 were representatives of owners. Business Tampere is owned by the cities of Tampere, Ylöjärvi, Pirkkala, Nokia, Kangasala, Vesilärvi, Lempäälä, and Orivesi. The business development company has just published the metropolitan area’s business strategy for the years 2026–2030.