Original description of the event: Go-to-Market Strategy for founders who want to scale smart way In this session, Kaj Hagros, Managing Partner at Redstone, unpacks how to get your product or service in front of real customer traffic — and how to do it without relying only on direct sales. You’ll hear case examples of companies that built scalable, even slightly anarchistic go-to-market systems — ones that turned customer attention into growth and chaos into structure. About event Getting to market isn’t just about having a product to sell — it’s about designing a repeatable system that finds the right customers at the right moment. In this workshop, Kaj will show what it means to build a systemic go-to-market strategy that can grow with your company. You’ll learn how to place your product where your customers already are, what to do instead of cold calling, and why sometimes the most effective GTM plans look a bit unconventional. Whether you’re pre-launch, post-seed, or somewhere in between, this session helps you rethink how to bring your product to market — smarter, faster, and with fewer resources. This event has already been organised. You can find the event materials on this archive page.