Warmly welcome to the Intelligent Organisation Event Series event on September 18! Trust in digital technologies, especially AI, is eroding. Concerns over transparency, bias, and accountability are shaping the way customers, partners, and regulators view AI-driven businesses. For companies, this isn’t just a compliance challenge, it requires new ways of working to build and maintain the trust in their businesses. In this session, we’ll explore how ethical AI can be a driver of market differentiation, customer loyalty, and long-term business success through the research-based approach of VTT’s Ethical Technology Assessment (eTA). Rather than a barrier, ethical considerations can become a source of competitive advantage, helping businesses build trust, mitigate risks, and create sustainable value in an AI-driven world. The session is an interactive opportunity to discuss challenges of responsible AI development and use and seek solutions. Agenda13.00 Coffee 13.30 Building trust in AI through Ethical technology assessment (eTA) Welcome & introduction Framing the discussion: Responsible AI development and use as a driver for business value Interactive group discussions How do ethical considerations impact your business? How do you address them in practice? What opportunities arise from a strong ethical AI approach? Sharing insights & reflections Key takeaways from group discussions Business-driven strategies for trustworthy AI adoption Summary of insights and practical next steps for businesses 14.45 Open Discussion & Networking Informal dialogue with peers and experts Exploring collaboration opportunities 15.15 Event ends Warmly welcome! This event is a part of the Intelligent Organisation Event series which is being executed together with members and partners of the Tampere AI ecosystem. Read more about the event series on our website. Register Copy the event page link