AI Coaching Program for Strategic Business Value

The spring 2026 training program offers valuable insights for senior management as well as professionals in product development, sales, and marketing, and various development teams. The program combines strategic understanding, practical tools, and concrete examples from different industries. No prior technical expertise is required.

Who should attend:
Company leadership, including CEOs, business executives, heads of product and development, and decision-makers responsible for strategic development

Key themes:

• Leveraging AI in products or services to achieve competitive advantage
• Data-driven, value-adding services
• Product strategy in the “new intelligence era”
• Case examples from various industries

Format:

• 2 × 2-hour training sessions
• 1-hour one-on-one mentoring session to apply the learnings directly to your own business

Schedule:

• Session 1: Thursday, April 9, 9:00–11:30
• Virtual mentoring: Thursday, April 16
• Session 2: Thursday, April 23, 9:00–11:30

Language of instruction: Finnish

The objective of this coaching module is to understand how AI is transforming the development process and to gain hands-on experience with AI tools.

After the training, participants will be able to:

• Use AI in ideation and concept development
• Build and test MVP concepts more efficiently
• Identify where in the development process AI creates the most value

This training goes beyond theory, aiming to equip participants with concrete tools and actionable insights. It provides a clear and practical path to accelerating development and increasing productivity with AI.

Who should attend?

• Product owners
• Product and service development teams
• Digital developers and project teams
• Professionals responsible for innovation and development

Key themes

• AI as a tool for ideation and concept development
• AI in user persona creation and customer data analysis
• Enhancing and validating concepts with AI

Format

• 2 × 3-hour training sessions + assignments
• 1-hour mentoring session to deepen learning and refine participants’ own development cases

Schedule

• Session 1: Monday, April 27, 9:00–12:00
• Virtual mentoring: Tuesday, May 5
• Session 2: Tuesday, May 12, 9:00–12:00

Language of instruction: Finnish

The objective for this coaching module is to understand how AI can accelerate productization and go-to-market processes in both traditional and data-driven products

After the training, participants will be able to:

• Use AI to clarify value propositions and positioning
• Identify differentiating factors in competitive markets
• Optimize go-to-market messaging and targeting
• Shorten time-to-market without compromising strategic clarity

Who should attend?

• Product Owners
• Sales Teams
• Marketing Professionals
• Business Development and Commercial Leads

Key Themes, examples:

• AI in product positioning and value articulation
• AI-assisted market and competitor analysis
• Pricing and packaging with AI support
• Strategic benchmarking: Identifying competitive gaps and defensibility

The training includes hands-on exercises where participants apply AI tools directly to their own products, services, or commercialization cases.

Format

• 2 x 2-3 hour interactive training sessions
• 1 hour mentoring session, in which insights are directly applied to your own go-to-market case

Schedule

• Session 1: Thursday, May 28, 9:00–11:30
• Virtual mentoring: Thursday, June 4
• Session 2: Thursday, June 11, 9:00–11:30

Training Language: English